• Laurie Sullivan, Nov 17, 2010, 12:23 PM
  • PPC Options For SMBsPPC Blog

    Geordie asks whether AdWords has gotten too complicated for marketers just beginning to experiment with paid search and wonders if it's time to evaluate other options. Wrapped around an interesting observation -- "The next generation of searchers growing up won't have brand loyalty to Google alone" -- the post provides tips on paid search strategies for marketers at small-and-medium size businesses just starting to explore online marketing.Read the whole story...

  • Metrics Show How Search Boosts SEOeMarketer

    Pointing to a study from SEOmoz, eMarketer affirms that more SEO professionals understand the value of social to boost rankings. In fact, nearly 71% of respondents admitted to using social media as part of their SEO strategy. Improving visibility was the primary reason nearly a fifth of respondents gave for doing social media marketing at all; 13.5%. chose link-building.Read the whole story...

  • How Social Can Help Search Engine RankingsSearch Engine Journal

    Bill Sebald tells us how to gain more traffic from "vital" words in social signals. He explains how increasing followers, friends and producing at least 10% new social content each month can change search engine rankings. While he describes the algorithm that ranks these listings as "a little choppy," in the long run the method seems promising.Read the whole story...