Wednesday, November 17, 2010
  • Laurie Sullivan, November 17, 2010, 12:30 PM
  • What Do Bounce Rates Mean For A Web Site?KISSmetrics

    Do you know how Web site bounce rates get calculated? Neil Patel first defines the term, then provides tips by industry, with insights on how to improve your site's bounce rate. Obvious factors that might affect bounce rates include landing page design, links to external sites, and page load times.Read the whole story...

  • The Differences Between Search And SocialSEOmozBlog

    Here's yet another post comparing SEO and social media channels. Rand Fishkin describes why consumers search and why they tap social, what drives traffic for each, and difference in how they convert (or don't) into Web site traffic. Takeaways include why segmenting search and social is important. Unless marketers separate, analyze and iterate the two, he writes, they're doomed to miss opportunities.Read the whole story...