Thursday, November 18, 2010
  • Laurie Sullivan, November 18, 2010, 4:18 PM
  • SEO Guide For PPC MarketersSearch Engine Land

    For paid search marketers thinking about tapping SEO, Josh Dreller provides a frequently asked question guide to get started. He runs through the basics such as how Web content gets collected by search engines, provides insight why search query rankings matter, and serves up links to some must-have SEO tools.Read the whole story...

  • How Search Behavior Continues To EvolveSearch News Central

    David Harry attempts to demystify search behavior by helping us understand the importance of rankings. He makes a case that clicks are more about bias than relevance, and to support his thesis he provides a long list of screen shots from heat maps, graphs and charts.Read the whole story...

  • Think Beyond Keywords For MessagesPPC Hero

    Get serious about ad continuity on landing pages, which means matching color, images and copy to reflect the mood of the message, suggests Kristina Allen. She points to Bloomberg University's Department of Instructional Technology for tips. Evidently, the university offers a guide to using color to reflect moods.Read the whole story...

  • Predictions For Google SearchSEO Book

    Trying to predict where Google is going is something SEO professionals do frequently. Peter Da Vanzo admits to not having a crystal ball, but makes a few predictions anyway. Among them: Google won't do all that much about black-hat sites.Read the whole story...