• Laurie Sullivan, Nov 22, 2010, 10:32 AM
  • Google AdWords Standard Delivery, PleaseThe Search Agents

    Google gives the option in AdWords to serve ads fast or slow (accelerated or standard). Lindsay Matt and Marcus McBride tell us what that means. To test the impact of the two methods, The Search Agency partnered with an unnamed, but well-known manufacturer of consumer technology. Matt and McBride explain the results in this long and detailed post, and suggest why standard delivery might perform better across all key metrics.Read the whole story...

  • Should Google Buy Groupon?The Motley Fool

    Rick Aristotle Munarriz analyzes whether Google should or should not acquire Groupon, the site that bought co-op consumer purchases into the 21st century through email and electronic commerce. The rumored possible purchase sent Munarriz to analyze the bases for the purchase, the possible advantages and disadvantages, and what the niche space will look like in the near future.Read the whole story...

  • Search Takes Backseat To Social

    Search is getting some help this holiday season from social media campaigns that will provide another path to retail Web sites and conversions. Sports Authority will give away $500 gift cards to 20 randomly selected people who use Foursquare to check in at one of its stores on Black Friday, according to Christopher Heine. Participants must publish the check-in on Twitter to become eligible to win.Read the whole story...

  • The Evolution Of Search Engines And SEOSEO by the Sea

    The holidays always seem like a good time for reflection. Bill Slawski takes a walk down memory lane to describe the transition from Webmaster to SEO professional. He can't recall exactly when, but it happened sometime around 1996 when search engines counted among their ranks Alta Vista, Excite, Infoseek and Lycos. Today, the names might have changed and the methods have become more complex, but Slawski explains how the premise remains the same.Read the whole story...

  • Finding The Perfect SEO Tool For The JobSEOmozBlog

    Yes, SEO professionals need to keep up with Web traffic on competitor sites, but knowing the tools to use can become challenging, especially when there's so many from which to choose. Sam Crocker provides a list of resources that many can add to their tool chest, serving up descriptions and strengths and weaknesses of eachRead the whole story...