• Laurie Sullivan, Nov 29, 2010, 11:51 AM
  • Google Maps Gets A MakeoverSEOmozBlog

    Google revamped Maps last week to incorporate local results directly in organic results. Some thought the change gave the seven-pack more real estate in the SERP. Others thought it looked like an entirely new SERP, different from both the original organic rankings and the lettered, local results. George Freitag tells us his take on the positive effects from the change and what it really means long term.Read the whole story...

  • Negative Advertising Gets Higher Placing In SERPsNew York Times

    Robert Scoble points to an interesting New York Times post about a company feeding off negative comments online to rise in search engine rankings. Apparently, according to the article, it's all part of a rip-off sales strategy. The New York-based eyeglass shop called DecoreMyEyes takes advantage of Google's inability to distinguish between adulatory buzz and scathing critiques.Read the whole story...

  • Companies Looking To Stall Google's Place In Travel Industry Politico

    Google may have trouble persuading U.S. government agencies to approve its $700 million purchase of ITA Software. Kim Hart tells us why. The deal would give Google the ability to serve up flight information in search engine results. Companies in the travel space say that service would be in direct competition with their serving up flight data. In opposition, Expedia, Hotwire, Farelogic and Kayak launched the FairSearch.org coalition to oppose the deal.Read the whole story...