• Laurie Sullivan, Nov 30, 2010, 11:42 AM
  • Get Local, Target By Geography Search Engine Journal

    Chris Sisco tells us AdWords allows paid search marketers to target ads to consumers in specific building. He runs through basic, intermediate and advanced tips for such ad targeting. For example, a flower shop on the ground floor of an office building may want to target paid search ads to other renters or workers in the building.Read the whole story...

  • Change It UpPPC Blog

    Differentiating your Web site and products to stand out is a priority, but what if competitors offer the same services or tangible goods? Slightly change the offer, according to Peter Da Vanzo. For example, try running slightly different campaigns targeting people at a variety of points.Read the whole story...

  • Tag, You're ItSEOmozBlog

    Kate Morris tells us one of the first things a client dissects in any site review can be the misuse of meta tags, because the tags sit at the top of every page in the header and become the first flaw seen. So, she defines the difference between "good" and "bad" tags, and why sites might require a specific type of tag in a particular circumstance.Read the whole story...

  • Why Use Dynamic Landing Pages?PPC Hero

    Dynamic landing pages specific to each site visitor should become the cornerstone of your paid search campaign. Rather than create multiple landing pages, design one and use dynamic insertions to customize it for each visitor, explains Amy Hoffman. She tells us why landing pages are important, and explains ways to target the content to visitors through keywords and IP addresses.Read the whole story...