Bethany provides a case story of how she improved a Web site's low quality score. For starters, she explains, she exported all active keywords into Excel and took the average of the quality scores to create her own account level Quality Score. Bethany tells us the beginning average, along with what she did to improve it.Read the whole story...

Rand Fishkin makes seven predictions for 2011. Last year he "foolishly" make a few predictions, and in the spirit of the new year decided to try it again. Before he jumps into the new ones, he analyzes last year's. This year the predictions range from "someone proves (or a search engine confirms) that clicks/visits influence rankings"; to "mobile will have a negligible effect on search/SEO."Read the whole story...

Signs on roadways could make navigating highways easier, similar to the way sites use keywords to interconnect locations on the Web, according to Bill Slawski. He calls attention to the importance of site navigation and words used in links that help visitors find a Web site. If Slawski has trouble finding what he's looking for on the Internet, he can easily find a way home. When he's lost in the middle of Camden, N.J., it's not as easy.Read the whole story...