Tuesday, January 18, 2011
  • Laurie Sullivan, January 18, 2011, 3:43 PM
  • Valuable Search TrafficSEO Book

    Aaron Wall attempts to prove his claim that SEO traffic is the most valuable and cleanest online. As advertisers continue to increase budgets, Wall points to the value of SEO clicks and how to get the most from campaigns. He writes that "search engines are pushing to eat the organic results as well, but for anyone who has a strong organic traffic stream it is easy to under-appreciate the value" until marketers realize the rarity of pure and clean search traffic.Read the whole story...

  • Data, Data, And More DataSearch Engine Journal

    Advertisers and marketers will finally realize this year that data is king, especially when it comes to search. Identify needs through content, how people search, peak dates, and where site visitors originate. It's all part of mining the data on your company Web site to determine what prospective and existing customers need, according to Julie Joyce.Read the whole story...

  • Rethinking Social And Search StrategiesSearch Engine Journal

    Social media isn't considered a search engine marketing tactic, but social signals are being recognized by search engines to rank Webs sites and pages. So, Taylor Pratt provides tips on creating what he calls the perfect Facebook experience. He suggests starting out with a strategy. Seems simple enough, but many marketers head into Facebook, Twitter and other social sites without strategy tied to search.Read the whole story...

  • Backing Link AnalysisSEOmozBlog

    Justin Briggs created a guide to backlink analysis, providing a list of tools, data sets. and tips on breaking into the top 10 listings on page one of search queries. The strategy runs through link root domains, exact match anchor link root domains, and how to look at the percentage of anchors using the exact match phrase. The long post also covers creating tag clouds, identifying broken links, and filtering and sorting.Read the whole story...