• Laurie Sullivan, Jan 21, 2011, 9:35 AM
  • Automating AdWords RulesSearch Engine Watch

    Joseph Kerschbaum tells us Automated Rules lets marketers schedule automatic adjustments to AdWords accounts by setting automated rules at a few levels in the campaign. He explains why the feature is powerful, provides screen shots to step through the process of setting up a campaign, and adds a few tips at the end to tie together the process.Read the whole story...

  • Why Personalized Search Is LimitingGraywolf's SEO Blog

    Michael Gray believes personalized search can make the searcher miss out on what an algorithm could never find: the human touch of serendipity.

    He gives an example of a quirky New York Times story about a New York City debutante who was the real-life model for a character on "Gossip Girl" -- and is also trying to have a monument built for her ancestor James Madison.

    "This was a story chosen to be featured in the New York Times by a human editor, not by an algorithm," he writes. "This kind of random discovery is what the editors are ...Read the whole story...