Joseph Kerschbaum tells us Automated Rules lets marketers schedule automatic adjustments to AdWords accounts by setting automated rules at a few levels in the campaign. He explains why the feature is powerful, provides screen shots to step through the process of setting up a campaign, and adds a few tips at the end to tie together the process.Read the whole story...

Michael Gray believes personalized search can make the searcher miss out on what an algorithm could never find: the human touch of serendipity.

He gives an example of a quirky New York Times story about a New York City debutante who was the real-life model for a character on "Gossip Girl" -- and is also trying to have a monument built for her ancestor James Madison.

"This was a story chosen to be featured in the New York Times by a human editor, not by an algorithm," he writes. "This kind of random discovery is what the editors are ...Read the whole story...