• Laurie Sullivan, Jan 24, 2011, 10:53 PM
  • Steer Clear Of Quick Fixes And Other SEO MistakesSearch Engine People

    Can you over-optimize a Web page? Wayne Barker tells us how this can lead to a "spammy looking" site. Aside from going over the top with keywords in title tags and meta descriptions, the list of mistakes small businesses can make range from getting trapped inside industry jargon to cutting corners. Although Barker's a little light on details, it's a good reminder to small businesses on what not to do.Read the whole story...

  • Showing A Domain's Additional ResultsSEO by the Sea

    A patent application describes what Google and (Bill Slawski) call "plusbox," a feature in queries that enables the search engine to return more results hidden in a link. He tells us why Google might want to present results this way and the technology behind the feature. The patent tells us Google might show two or more results based on numerous factors. Slawski includes a list of those factors, why each are important, and how they link to personalized search.Read the whole story...

  • Matt Cutts Explains Google's Content Farm FightGoogle Blog

    Spam has become a major sore spot for Google. Matt Cutts explains the steps Google will take to target content farms generating low-quality content. He believes the company has done a good job beating back Web spam and even illegal and sneakier tactics by spammers. Cutts provides some promises on how Google will fight back to reduce the influence of content farms in search rankings, as well as how it alters its search algorithm to give searchers better results.Read the whole story...

  • Google's Eric Schmidt's $100 Million Equity RewardThe Wall Street Journal

    Google gave the exiting CEO Eric Schmidt "a $100 million equity award," according to The Wall Street Journal Schmidt owns 9.2 million shares valued at nearly $5.8 billion, representing 9.6% of the company's voting power, notes the WSJ citing a company filing.Read the whole story...