Wednesday, January 26, 2011
  • Laurie Sullivan, January 26, 2011, 12:42 PM
  • Google Boost Ads Appear On MobileGoogle Mobile Blog

    Google Boost Ads, an advertising solution aimed at helping local businesses connect with potential customers, now appear on Google mobile search results pages for Android and iPhone devices. The search engine announced the offering for traditional search in October. Now, Kiley McEvoy tells us about the ad platform for mobile.Read the whole story...

  • Sending Paid-Click Ad Model Across MediaClickZ

    The pay-per-click (PPC) model marketers have come to rely on in paid search ads has moved into social media and other forms of advertising. The model began migrating to other media early last year. Robin Neifield explains how this bid auction model can drive display media through ad exchanges, demand-side platforms, and social media advertising on Facebook and LinkedIn. It's an integrated approach that pulls together a company's strategy across traditional and display-based ad campaigns.Read the whole story...

  • Why Your SEO Campaigns Are UnderfundedSearch Engine Watch

    John Lynch believes SEO is underfunded based on four reasons. He tells us why short-term goals hurt long-term success, SEO work can turn into a nightmare when not done properly, some fall adrift in a sea of jargon, and organic search traffic isn't properly valued.Read the whole story...