Thursday, January 27, 2011
  • Laurie Sullivan, January 27, 2011, 10:17 AM
  • Rakuten And Baidu PartnerSearch Engine Watch

    Rakuten, Japan's largest e-commerce company, and Chinese search engine Baidu have agreed to invest $50 million during the next three years to build a new online retail site expected to launch in October, according to Adaline Lau. She tell us the duo will call the site Lekutian, and points to an English version of Baidu's blog to help English-speaking markets understand the company's strategy and view.Read the whole story...

  • Google: Write Copy For SEO Ranking Or People?WebProNews

    Demand Media, valued this week at more than $1.5 billion, runs an SEO content mill, according to Rich Ord. The publisher produces and posts content for the "sole purpose of ranking for thousands of keywords in Google." That kind of initial public offering valuation makes Ord wonder if Google has changed its practice from wanting content on sites written for people rather than search engines. So, he analyzes Google's approach and Demand Media's valuation to reach a conclusion.Read the whole story...

  • Doing Volunteer SEM For NonprofitsSEOmozBlog

    Many charitable organizations are strapped for resources. Helping to optimize Web sites for free is one way to give back, writes Keenan Steel.

    "Just get over the fact that your chosen charity's site will be horrible for SEO," he adds. "It might almost make you cry when you see a PR 6+ page with a title like 'Home.' See it as an excellent opportunity and make the on-page suggestion."Read the whole story...