Thursday, February 17, 2011
  • Laurie Sullivan, February 17, 2011, 1:16 PM
  • Malware Executes Search Activities On AndroidLookout Mobile Security

    Although uncommon, smartphone malware is making its way through Android applications, according to Tim Strazzere. He explains it's called HongTouTou, also known as ADRD Trojan. Unknown to the user, the malware requests additional user permissions and appears to execute a set of search-related activities in the background including keyword searches and clicks on specific search results.Read the whole story...

  • Bing To Allow Trademark Bids?Paid Content

    A debate has raged for years on whether to allow companies to buy keywords based on trademark words. Beginning in March, both Microsoft and Yahoo will allow advertisers to buy paid search trademark keywords, according to Joe Mullin. He tells us Google has allowed ads keyed off trademarked keywords in the U.S. for several years, and expanded the policy worldwide in 2009. Aside from the trademark issue, Mullin runs down other legal battles Google has fought, "where competitors were too timid to take on the challenge, but will benefit nonetheless."Read the whole story...

  • How To Correct A Failing PPC Campaign MarketingSherpa

    David Kirkpatrick tells us about an online retailer with an under performing paid search campaign that didn't have the resources to correct the failing strategy. He explains that while the end result seemed fairly easy to predict, the company managed to optimize the campaign even though it seemed hopeless. Kirkpatrick outlines three steps that corrected efforts. He also details the results, so those in a similar situation can gain insights.Read the whole story...

  • Searching For Ways To Identify QueriesSEO by the Sea

    Google this week was granted a new patent on different ways to identify synonyms, according to Bill Slawski. He tells us the patent explores approaches that look at how words are used within pages online, how close together those words appear within documents, and why it would help the engine find other ways to identify queries.Read the whole story...