Wednesday, March 23, 2011
  • Laurie Sullivan, March 23, 2011, 11:16 PM
  • Google Analytics Tips And TricksWebdistoration

    Paul Anthony gives us a thorough look into Google Analytics. A wealth of data resides behind its reporting tools, and Anthony shows us how to dig it out. He steps through custom reports and segments, enhancements and scripts, filters, and more. For example, he tells us marketers can find "16 various Greasemonkey scripts, rolled into one plugin, including Social Metrics in Google Analytics, Google Docs integration and more."Read the whole story...

  • UCG Passes Test Based On Google's PandaSEOmozBlog

    Google rolled out changes to its algorithm to decrease visibility and rankings of low quality sites. The update, called Panda, would limit or send to the back of the ranking lineup content poorly written and copied. It turns out user-generated content, as expected, gets high marks. Nadia King tells us why after studying UGC Archive sites, which include a basic navigational link structure.Read the whole story...

  • Tips To Improve PPC TargetingSearch Engine Watch

    All marketers want to improve click-through rates (CTRs) and conversions. Melissa Mackey serves up general suggestions on how to do so -- like not bidding on high-volume key phrases only marginally related to the product or service, and more tightly targeting your audience by adding additional words. For example, rather than just "Nike shoe," add the word "running," so the phrase becomes "Nike running shoe."Read the whole story...