• Laurie Sullivan, Mar 25, 2011, 3:25 PM
  • Finding Negative KeywordsSearch Engine Journal

    Tom Demers walks through a review of QueryMiner, a free negative paid search keyword tool. He explains the tool recommends negative keywords for campaigns. It pulls query reports, sorts by cost, and finds phrases and words with no or low-number conversions.Read the whole story...

  • How To Use MetricsSEOmozBlog

    Rand Fishkin defines some popular metrics for link building and SEO analysis. Looking at what he calls "primary metrics," he defines each and tells us how to best use them. Link metrics come from a variety of sources and tools. He runs through a variety of tools such as mozRank. He also steps through the meaning of page authority and domain authority.Read the whole story...

  • Counterfeiters Drive Up Paid Search CostsClickZ

    Frederick Felman tells us about a study using branded keywords with trademarks that triggered paid search ads for counterfeit goods. The study examined nearly 480,000 paid search ads triggering more than 280 keyword combinations. Aside from promoting suspicious goods and driving up costs for marketers bidding on branded keywords, the study uncovered questionable affiliate marketing practices, and in-bound links from sites Felman calls "cybersquatted splogs."Read the whole story...