Sunday, March 27, 2011
  • Laurie Sullivan, March 27, 2011, 11:26 PM
  • Getting Video Indexed In Universal SERPsaimClear

    Manny Rivas tells marketers how to get videos indexed and displayed in the top search engines for important keyword searches. He explains why some videos get sourced more than others by Google and Bing, and whether other platforms matter when it comes to ranking in universal search engine results pages (SERPs). Charts and screen shots highlight his points.Read the whole story...

  • Google's Piece Of MindThe Search Agents

    Bradd Libby set out to determine if Google exploits Neuromarketing when reporting quality scores, suggesting the scoring system could be just a ploy to gain mind share. He starts by explaining how the quality score works. To make his point, Libby provides an example in which marketers spent about $1 million per month on paid search advertising for a specific length of time. He defines the number system, why the results only represent exact-match terms, and presents the biggest lessons learned from the example.Read the whole story...

  • How To Ace The MSN adExcellence TestPPC Hero

    The 100 adExcellence Exam takes about 90 minutes to take and cost $50, according to Bethany Bey. She tell us why paid search marketers should take the examine and provides instructions on how to study for it. Bey also points to two resources to help marketers study: MSN's training videos and Elizabeth Marsten's adExcellence exam series on Portent Interactive.Read the whole story...

  • Facebook Fan Page Marketing TipsKISSmetrics

    Kristi Hines has tips for marketers tapping into Facebook Fan pages to support paid search strategies. The tips range from highlighting photos or "Like" (s) on Fan pages, to how to encourage Fans to engage with the page.Read the whole story...