• Laurie Sullivan, Apr 1, 2011, 10:23 AM
  • How Does Google Save The World So Much Money?Technology Review

    Does Google save the world $65 billion a year? It does -- according to Google Chief Economist Hal Varian, writes Christopher Mims. Varian calculates it by person per average hourly earning, Web searches, days per year, number of users, and people employed.Read the whole story...

  • Customer Leads Can't Wait ForeverHarvard Business Review

    Paid search may generate sales leads, but a Harvard Business Review audit of 2,241 U.S. companies reveals most leads are short-lived because companies take too long to respond to consumer requests. For example, measuring how long each company took to respond to a Web-generated lead, 24% took more than 24 hours, and 23% of the companies never responded at all.Read the whole story...