• Laurie Sullivan, Apr 18, 2011, 12:27 PM
  • Strangest Search QueriesPPC Hero

    Jessica Rooney explains how search queries tell a company about its site visitors. Rooney calls them WTQs -- "What The Query?!" She tells us her favorite types are those that make no sense alone or when compared to the connected ad group. Rooney gives us the top five that are not connected to any ad group, as well as the top seven strangest search queries. The No. 1 strangest query: "argeneau vampire family tree how to contact by phone emergency."

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  • How AdCenter Uses KeywordsMicrosoft Advertising

    Charlie Tupman explains how to save time by addressing fundamental differences between Google and Bing before importing an account from the former into adCenter. Since adCenter handles keywords differently than Google, Tupman uses screen shots to show us how to apply broad and exact matches to negative keywords, and use broad match modifiers. Not knowing these tips can cost marketers impressions, he writes.Read the whole story...

  • Google Analytics Gets New Help CenterGoogle Conversion Room

    Marketers now can get to the new help center for the recently launched version of Google Analytics through links that appear throughout the user interface. Patricia Boswell tells us that Google reorganized content on the site, offering five main topics. Each addresses a key need and reduces content duplication through the sections related to Analytics.Read the whole story...