Tuesday, April 19, 2011
  • Laurie Sullivan, April 19, 2011, 1:19 PM
  • Google Adds Map MakerGoogle Enterprise Blog

    Mobile phones and location-based platforms continue to catapult local information about businesses into the spotlight. On Tuesday, Google announced Map Maker for the United States. The tool enables users to add their knowledge about a location to the map through this online tool. Google will review each edit to confirm accuracy, and once approved, user contributions will appear in Google Maps, and then in Google Maps API Premier and Google Earth Pro. Think of the tool as a Wikipedia for maps.Read the whole story...

  • The Science Of Paid SearchSearch Engine Watch

    Successful campaigns take more than picking a few keywords, writing ads, entering a credit card, and watching sales skyrocket. Paid search has become complicated, but not too complicated when following best practices. Melissa Mackey provides a few tips for beginners in paid search to get the best results from campaigns. She outlines how to get high quality scores, bid on brand terms, test ad copy, track conversions, and more.Read the whole story...

  • Yahoo Changes Decision on Data RetentionClickZ

    Yahoo plans to keep user search data for 18 months -- reversing its decision to reduce the amount of time it stores the information, according to Kate Kaye. She provides a timeline of Yahoo's decision, tells us why it's important, and what marketers and Internet users can expect within the next four to six weeks.

    Read the whole story...