The Russia-based search engine Yandex has integrated a platform acquired last year called WebVisor, an analytics tool for tracking user behavior on Web sites. Yandex generated 64% of all search traffic in Russia last year. The homepage attracted 21.5 million monthly users, according to the company's Web site.Read the whole story...

Want to know the "dirty little secrets" of conversions? They may seem simplistic. Stoney deGeyter lays them out in a post about building relationships through content, email, phone, and online conversion. Knowing and giving site visitors what they want through these tools helps create a lucrative business.Read the whole story...

Erez Barak points to a few recent reports suggesting small businesses continue to lean toward social marketing rather than search marketing. One reason is social media campaigns cost less. Video networks such as YouTube provide a cheap way to create viral marketing that can produce better than average results. He tells us what this means for search marketing, and how to reassess budgets and campaign strategy mix.Read the whole story...

Rank checking is still useful. So says code name Vanillacoke, who runs through the formula to determine ranking--"Traffic + Conversions = $" and provides screen shots to demonstrate the point. There are many attributes factoring into an SEO campaign, but basically it is about getting traffic and monetizing it through sales and marketing tools, and more.Read the whole story...