• Laurie Sullivan, Apr 22, 2011, 11:37 AM
  • Optimizing For ImagesGraywolf's SEO Blog

    Similar to photography, there's an art to optimizing images. Michael Gray describes optimization techniques for creative common images. He tells us why the No. 1 mistake is using hotlinks, as well as places to look for commercial licensing images.Read the whole story...

  • How Correlation Data Supports RankingsSEOmozBlog

    It's important to know what SEO tactics influence organic search engine rankings and how changes to a site will affect ranking. Rand Fishkin walks through how to use correlation data in SEO and social media research.Read the whole story...

  • How To Capture ConversionsCLickZ

    Andrew Goodman serves up seven tips to filter out "lame searches" in hopes of a campaign producing improved click-through rates, higher conversions, better quality scores, and great return on investment. He explains how to add brand names in URLs, be specific with calls to action, provide information on location, and more.Read the whole story...

  • Giving SEO Another ThoughtSEO Book

    This step-by-step process of integrating an SEO strategy into a company's overall marketing plan could save headaches in the long term. It's geared specifically toward Web managers. Peter provides insight on what to consider when determining whether the company needs a SEO strategy, making it work as an afterthought, and integrating the message. He sums it up by suggesting to put the user first.Read the whole story...