• Laurie Sullivan, Apr 28, 2011, 12:31 PM
  • How Search Engines Determine QualitySEO by the Sea

    Search engines are placing more emphasis on original copy that adds value, but how do they calculate the quality of Web pages? Bill Slawski shows us how to assess the credibility of a company's Web site. He lays out Google's quality guidelines, explains the Panda algorithm update, and explains how to assess the credibility of content and people on the Web in social media.Read the whole story...

  • Ranking High For Competitive KeywordsSearch Engine Journal

    Optimizing pages correctly can control search engine results. URL sequence, page titles, and proper coding must be in sync. Case Ernsting suggests focusing on a strategy to funnel Web links toward specific pages. This should improve rankings and traffic to the site, he writes. Be patient, though. It took two months for Ernsting to make obvious progress.Read the whole story...

  • 5 Tips To Boost SEO ResultsSEOmozBlog

    Business listings have become competitive. Rand Fishkin gives us five useful ways to boost the visibility of local sites on the Web, earn more Places citations and reviews, and have the listing serve up in competitive local search engine results pages. Fishkin guides SEO professionals through image results, event calendars, social profiles and more.Read the whole story...