Friday, April 29, 2011
  • Laurie Sullivan, April 29, 2011, 1:04 PM
  • Google Patent Sheds Light On Social StrategySEO by the Sea

    There's a ton of speculation surrounding what Google's social media strategy might look like in the long term, but here's some insight from Bill Slawski, who digs into a patent on social messaging originally filed in October 2010. The social messaging user interface describes a hub and interface for social interaction, and possibly may include an "availability indicator" to identify when others are available to communicate.Read the whole story...

  • Taking Spreadsheets On The RoadSearch Engine Journal

    Got an iPhone? Ann Smarty reviews five spreadsheet apps for the handset that might come in handy on the go. This self-proclaimed "Excel fanatic" explains there are dozens of iPhone spreadsheet apps -- but these are the top picks, according to Smarty. She tells us the reasons behind her choices and gives a brief overview of each, along with the downsides.Read the whole story...

  • A Guide To Event Tracking, Virtual PageviewsPPC Hero

    Jessica provides a guide and tells marketers why they should care about Google Analytics IQ testing -- event tracking and virtual pageviews. She runs through two basic ways to modify Analytics code to measure goal metrics, and explains why event tracking will not skew pageview results, but search marketers should know the difference.Read the whole story...