• Laurie Sullivan, Jun 27, 2011, 1:53 PM
  • Search Engines Capitalizing On LocaleMarketer

    Sixty-seven percent of U.S. consumers use a search engine to find information about local businesses, according to eMarketer, which cites research from the Local Search Association. The research provides insight on frequency of use, age demographics, and preferences when it comes to location, as well as whether anyone still uses the printed edition of Yellow Pages.Read the whole story...

  • Google Android Downloads Suspended In TaiwanThe Next Web

    Google has suspended downloads of paid apps on the Android Market after receiving a warning and paying a fine to the Taipei City Government earlier this month. Apple Asia had received the same warning, but complied before the deadline and amended its refund policy. The post describes the issues and links to a post from government officials.Read the whole story...

  • How To Increase An AdWords Quality ScoreClickZ

    Knowing how to increase a campaign's quality score in AdWords could influence performance and give it a boost, Ron Jones writes. Google assigns scores to reward advertising providing the best experience to searchers, he explains. Quality scores are determined by click-through rate, ad relevance, and landing page. So Jones tells us how to structure campaigns in smaller ad groups, determine quality score factors, and decrease landing page load times.Read the whole story...

  • When Web Site Conversions Meet TrafficSearch Engine Watch

    Marketers should not get discouraged if conversions grow more slowly than traffic on new sites when going through the normal "organic" growth patterns. Eric Enge explains why this might occur for sites without the benefit of a large media push or well-known brand by providing charts and examples of conversions over time.Read the whole story...