• Laurie Sullivan, Jul 21, 2011, 2:44 PM
  • Bidding Big On Competitive Paid-Search Brand TermseMarketer

    What competitor is trying to grab keyword traffic or just increase the cost for clicks by bidding on brand terms in the sector? Research firm eMarketer estimates that U.S. marketers will spend $14.4 billion on search advertising in 2011. And some are trying to grab branded keywords to drive up prices. eMarketer cites a report which found that competition was so intense that some brand terms had up to four companies bidding against each other on the major search engines. The post provides a synopsis of L2 Think Tank's "L2 Digital IQ Index" for financial services companies.Read the whole story...

  • Baidu Launches Browser Wall Street Journal

    Baidu has launched a browser to compete with Microsoft Explorer and Google Chrome, according to The Wall Street Journal. China's search giant launched the browser, which resembles Google Chrome, to attract more traffic to its engine. Baidu began offering beta downloads earlier this week. There's also a "Treasure Vault" section with 30,000 applications and other features such as games, videos and links to thousands of Web sites.Read the whole story...

  • One Link Or Two?SEOmozBlog

    Olivia Isaacs and Dixon Jones give us a primer on counting links. They begin by defining the concept, terms and structures, then tell us why counting backlinks is not straightforward. That's because Google will occasionally count 301s and sometimes not. Other times Google might recognize the link, but not the context of a redirect. Go figure.Read the whole story...

  • Another Link-Building ToolSEO Book

    Ah -- another link-building tool. Vanilla Coke reviews Wordtracker's Link Builder, reminding marketers who practice search engine optimization that they need links. Period. The gray areas include anchor text, quality, volume, and other features, but when it comes down to basics without links, indexed pages are basically invisible in search results. So Coke defines the tool, describes its uses, and provides screen shots to help marketers verify they're on the right track.Read the whole story...