• Laurie Sullivan, Jul 22, 2011, 12:35 PM
  • Microsoft, Please, Google Needs CompetitionMarketing Pilgrim

    For those keeping track, Frank Reed tells us Microsoft's online loss for the fiscal year totals $2.56 billion on revenue of $2.53 billion. He provides a graph, complements of Silicon Alley Insider, of Microsoft's online track record. Reed asks whether there's any hope.Read the whole story...

  • Google Patent To Rank Queries Based On User DataSEO by the Sea

    A new patent filing from Google explains some shortcomings of PageRank and scoring approaches that the engine has used in the past. Looking for a possible connection, Bill Slawski tells us the patent was filed on Feb. 24, 2011, the same date the first Google Panda update went into effect. The patent describes an example of how user-based data might be used to rank search results. Since the patent provides details of how usage information scores might be calculated, Slawski is able to tell us how it works.Read the whole story...

  • Optimize And OrganizeSearch Engine Journal

    Looking for some new tools to get organized and optimized? Jesse Friedman gives us details about SugarSync, Buffer, and Google Apps. He describes each of the three tools, explains how they work and how to use them, and provides recommendations. For example, he explains that Google Apps allows marketers to collaborate through the use of Google's services in the cloud such as Calendar, Docs, Analytics and other tools.Read the whole story...

  • When Social Drives AuthorityEconsultancy

    It takes more than skillful link-building and clever keyword integration to move Web sites and pages to the top spot of the first page in search engine results. Aside from traditional SEO techniques, what type of skills do marketers need? Nick Jones tells us, providing guidance for Twitter tweets, real-time search, and experimentation.Read the whole story...