Monday, July 25, 2011
  • Laurie Sullivan, July 25, 2011, 1:32 PM
  • Call Metrics For Paid SearchSearch Engine Watch

    Call tracking could become the newest metric to measure the success of a paid-search campaign. Jonathan Allen explains that unique numbers track every call by forwarding the consumer on a toll-free line to the business running the ad. The service launched last year, but Google recently renamed and enhanced it, and rolled the service out to all advertisers across the U.S. and Canada. Allen outlines the features of the new service, such as a new type of pricing for certain calls.Read the whole story...

  • A Possible Ad Model For Google+SEO by the Sea

    Little known to those of us in the United States, Google has a series of social Q&A sites code named Confucius in more than 68 countries. Within those sites are some hints about how content submitted to Google+ may rank in Google Web search. This also highlights a possible advertising model for Google Plus detailed in a Best Paper nominee at the World Wide Web Conference in North Carolina last year. The patent filing was published at the World Intellectual Property Organization Web site rather than with the U.S. patent office, and the authors of the patent --from Google China ...Read the whole story...

  • When Paid Eats Organic SearchWebProNews

    How does paid search influence organic clicks on Web sites? Chris Crum points to a post on Google's research blog explaining stats from the company's quantitative management team, which suggest traffic is generated by search ads and organic clicks. Does this mean marketers should spend more of their company's budget with Google? Crum links to the Google report explaining the methodology, the statistical analysis, and the best times to take advantage of search advertising.Read the whole story...

  • Microsoft, Yahoo Search Partnership Lacks SomethingSFGate

    The Microhoo search alliance isn't working. That's according to Matt Rosoff, who notes that Yahoo's search revenue declined 15% in Q2 -- the most recent quarter -- compared with the prior year. Revenue per search hasn't panned out to meet expectations for either company. There are several reasons why -- including that many searches do not serve up ads because adCenter can't match them properly. That's not a click problem, but rather a platform issue.Read the whole story...