• Laurie Sullivan, Jul 27, 2011, 2:12 PM
  • Guiding Google AdWords Quality ScoresPPC Hero

    Experts at PPC Hero have created a new "The Ultimate Guide to Google AdWords Quality Score" to help marketers get a handle on changing tactics for paid-search campaigns. Marketers can access the revised guide from the Guides tab on the site. The new guide includes information in the old Quality Score Handbook, so marketers can reference historic information.Read the whole story...

  • 7 Facebook Spy TacticsKISSmetrics

    Determine your competitors' strengths on Facebook, gain raw Facebook data using the Facebook Open Graph, and discover the freebies that encourage competitors' fans to like their page. Kristi Hines takes us through the details, providing seven ways to reveal not only the tactics competitors use on Facebook, but also what their Fans like. She also explains how to target ads to fans of a competitor's Fan page using Precise Interests, and respond to criticism.Read the whole story...

  • Compromised Shopping Data Shows Up On Search EnginesThe Moscow Times

    And marketers thought it only happens in the United States. It turns out that an Internet leak in Russia on Yandex, Microsoft, and others exposed the private shopping habits of people at more than 80 online stores. Some of them sell model cars, perfume, sex toys, and more, according to Natalya Krainova. The slew of leak reports has prompted speculation that companies working in personal data protection deliberately search for online privacy breaches, she wrote.Read the whole story...

  • Updating MozBar For ChromeSEOmozBlog

    Apparently, SEOmoz engineers have been hard at work. Karen Semyan tells us about updating the MozBar for Chrome. The tool allows search marketers to research sites in the Chrome browser. The tools have been redesigned for better integration with the Chrome user interface; more highlight options available for links and keywords; the ability to define custom searches by search engine, country, and region or city; and more. Marketers can expect nearly a dozen enhancements.Read the whole story...