Thursday, July 28, 2011
  • Laurie Sullivan, July 28, 2011, 1:41 PM
  • How One Large Company Solves SearchMarketingSherpa

    David Kirkpatrick tells us how one company solved its confusion with online branding through internal site search technology. In the process, the company helped its customers find the products they wanted, even when accidentally visiting the wrong e-commerce site. Kirkpatrick lays out the challenges and takes us through the process of solving each one. The biggest issue stems from being a large company with multiple divisions, leading to a confusing online presence.Read the whole story...

  • Crowdsourcing Tips In Social MediaOrange Soda

    Asking friends for advice on a specific subject seems like second nature to many people. David Bradford provides some crowdsourcing tips in Facebook that marketers can use to solve business problems. Bradford tells us how he categorized all his 5,000 Facebook friends into 50 categories, which helps him target specific questions to groups of like-minded people. I'll bet marketers could use the same tactics in Google+.Read the whole story...

  • Search For Holiday GiftingSearch Engine Watch

    Paul Burani tells us six ways that search marketers can capitalize during the holidays, or other times throughout the year that are known for giving gifts. The follow-up from tips about search engine users' gift-oriented shopping behavior focuses on the types of strategies that search marketers can use to capitalize on seasonality and online and offline behavior. Burani discusses low-hanging keywords, diversity, ad extensions, and more.Read the whole story...

  • Google Speeds Page RenderingGoogle Code

    Google on Thursday rolled out Page Speed Service, an online program that automatically speeds up the load time of Web pages. Signing up for the service requires companies to point their site's DNS entry to Google, according to Google Engineer Ram Ramani. He explains how it works and what marketers need to do to take advantage of the service.Read the whole story...

  • Google's +1 Social Button Gains SpeedPPC Hero

    Slow Web page load times can negatively impact sites, and in turn, influence quality scores for paid-search accounts. Earlier this week, Google announced it would roll out improvements to the +1 button that will speed Web page load times for those that have implemented the social tag. Felicia Coover tells us how speed influences paid-search campaigns and outlines steps that marketers can take to correct lag times.Read the whole story...