• Laurie Sullivan, Aug 18, 2011, 4:40 PM
  • Hospitality Case Study Garnering 1000% ImprovementHospitality.net

    A case study for the hospitality industry describes how HeBS Digital used Google AdWords to achieve consistent return on investment of more than 1,000% for many of its clients. The campaign relied solely on hotel name searches and not only yielded an increase in revenue of up to 1600% in one case, but also lowered the cost per click for all three cases in the study using Adobe SearchCenter+ and introducing bid rules at the midpoint.Read the whole story...

  • Describing Google's Asymmetric Social Network And AuthoringSEO by the Sea

    A patent filing published last week describes some of the processes behind adding content and images to Google+. The filing also offers screen shots of interfaces from an early version and describes some of the thought procsses that might have led to the use of circles, according to Bill Slawski. The application focuses on authoring tools for posts where users might link to a page or choose an image from the page to include with your post.Read the whole story...

  • MixRank ReviewPPC Blog

    Geordie provides a review of the MixRank competitive ad research tool, which is free. He takes us through the features from auto suggest to best performance. For example, best performers graphs ad performance over time, pulling out the ads that will be the biggest competition, he explains.Read the whole story...

  • Understanding Microsoft adCenterPPC Hero

    Dave Rosborough provides us with a better understanding of Microsoft adCenter's potential to generate successful paid-search campaigns. Rosborough details how to track visitor activity as well as track revenue and costs. He takes us through the steps of how to define and analyze goals in the account such as conversion steps, landing pages, browsing and prospects.Read the whole story...