Friday, August 19, 2011
  • Laurie Sullivan, August 19, 2011, 2:20 PM
  • SES RoundupSearch Engine Watch

    Danny Goodwin points us to a variety of articles on topics ranging from Facebook targeting tactics to landing page optimization to social media metrics. The roundup of articles come from bloggers attending sessions at SES San Francisco. For example, Jessica Less tells us about bringing SEO in house, and how Google+ and Facebook can provide greater success for paid-search campaigns.Read the whole story...

  • Social Ads Lie In 'Shiny Object Syndrome'ClickZ

    Kevin Lee give us five reasons why paid-search campaigns can outperform paid social, and tells marketers not to get caught up in the hoopla of social ads. He reminds us that people sometimes lie in social profiles, which means that ads can target the wrong consumers with products or services. He also explains that some profiles lack information, and how the "like" button can become a terrible advertising metric.Read the whole story...

  • A Mobile Intel-OMD Case StudyGoogle Mobile Ads Blog

    Google announced in May that it would enable rich media ads to serve up from DoubleClick in mobile apps across the AdMob network. In June, Intel and OMD began testing the capability. The rich media ads were banner-initiated interstitials featuring additional calls to action such as playing a video or visiting the mobile site to learn more. The companies published the results from the case study this week.Read the whole story...

  • How To Calculate Lifetime ValueKISSmetrics

    Not all marketers know the worth of customers. Here's a case study on one way to analyze an acquisition strategy and estimate marketing costs to calculate the lifetime value of a customer. The value is the projected revenue a customer will generate during their lifetime. Knowing this can help plan marketing budgets.Read the whole story...