Monday, August 22, 2011
  • Laurie Sullivan, August 22, 2011, 1:26 PM
  • Search Marketing Tips On Measuring SocialClickZ

    For search marketers integrating social into their strategy, Ron Jones introduces us to the correct tools and tells us five ways to measure the effectiveness of social media marketing. He does it through awareness and exposure, influence, engagement, and action. Jones explains the nuances of each strategy; when to find measurement tools from Lithium, Radian6, and Trackur; and how to best use them.Read the whole story...

  • How To Prepare For Microsoft adCenter UpdatesMicrosoft adCenter Blog

    Tina Kelleher explains how to prepare for the next release of Microsoft adCenter. She suggests updating browsers to the latest Firefox or Explorer because earlier browsers may not be compatible with the next release. The adCenter Web interface may not work properly in the Web browser for those using IE6, IE7, FF4, FF3.6, as well as Google Chrome 11 or Chrome 12.Read the whole story...

  • How Statistical Analysis Can Uncover SuccessSEOmozBlog

    Numbers don't lie. They reflect either a positive or negative outcome. But calculating raw data and turning it into "actionable numbers" is not always easy. People make mistakes. So Will Critchlow offers up some tips on how to use statistics reliably. Some results may not be obvious, so along with some examples he provides a list of outcomes that marketers should keep in mind.Read the whole story...