Tuesday, August 23, 2011
  • Laurie Sullivan, August 23, 2011, 1:48 PM
  • How To Communicate With AffiliatesSearch Engine Journal

    Geno Prussakov outlines best practices when it comes to affiliate program management. He explains how to work effectively through symmetric communication, parse responsibilities for the relationship into three groups, and give rather than take or communicate rather than broadcast. Effective communication should include feedback as part of the process. Prussakov tells us how.Read the whole story...

  • Updating Google PandaSEOmozBlog

    Google announced earlier this month that their algorithm known as "Panda" had been rolled out for all languages. The change is said to impact between 6% and 9% of user queries, down from the 12% seen in the initial Panda update in February. Google had said in a blog post that "most users will see less than a 1% change." It turns out that wasn't exactly true. Mike Pantoliano explains the change to organic search traffic, and points to a bug in the original rollout of this change and how it makes a difference.Read the whole story...

  • Tracking Changes On Web PagesSEO by the Sea

    Bill Slawski tells us about a Google patent granted last week that explains how a crawler decides whether it should re-index a Web page after finding a small change in the content. The patent also describes how Google might check for changes on a page, comparing a newer version with an older one. Slawski describes the focus of the patent, what makes sense, and why a patent like this one might become important to ecommerce stores that want to display links to specials or featured content on pages.Read the whole story...