• Laurie Sullivan, Aug 23, 2011, 1:48 PM
  • What Online Ads Work Best To Reach Car-Buying Consumers?Yahoo! blog

    Consumers thinking about buying a car increasingly use search engines to research information. But with brands dumping $2.75 billion during the first quarter of this year into ads, according to Nielsen data, advertisers may not be getting the biggest bang for their buck. A survey in the Yahoo!/Universal McCann "Long and Winding Road" research series offers a insight into how consumers approach automotive purchases and what type of advertising works best. The survey finds that when asked to recall the types of ads they saw before making a car purchase, consumers were 33% more likely to cite digital ads, compared ...Read the whole story...

  • Bing SEO FundamentalsBing Webmaster Center Blog

    Duane Forrester gives us 18 fundamental things webmasters need to know about search engine optimization when it comes to optimizing on Bing and Yahoo. While the list does not cover it all, marketers will find tips on crawlability, site structure, on-page factors and more. Forrester also lists things to avoid, such as cloaking, link buying, like farms, link farms, and three-way linking, among others.Read the whole story...

  • How To Play The AdWords GamePPC Hero

    Looking at enhanced cost per clicks in AdWords, Jessica Niver explains how to gain and use metrics from the platform so Google doesn't take the campaign's entire budget without giving back enough return for the investment. She directs us to the Conversion Optimizer tool to explain why campaigns must reach a certain threshold before marketers can use it, and suggests that the more consistent and historical conversion data the campaign provides, the better this tool will perform.Read the whole story...

  • Finding Sports-Related StatsGoogle Blog

    ESPN worked with Google to create a series of sports-related microdata that include athletes, teams, leagues, and games, making it easy for fans to find data in searches. The idea is to apply meaning to the code in content using microdata to create a better search experience, according to Chris Jason. The two companies are working to standardize the data process. In a guest post on Google, he describes how structured HTML5 tags and properties in a Web page help people find information about sports-related topics.Read the whole story...