• Laurie Sullivan, Aug 25, 2011, 3:04 PM
  • How To Know Your CompetitorsOutspoken Media

    Lisa Barone gives us a list of competitors that marketers should consider when planning campaigns to compete. Keeping an eye on marketers at other companies that bid on and rank for your brand's keywords is one of the more important things to watch. So, Barone outlines the five types of competitors, details why each are important to identify and understand, and suggests strategies to combat the competition.Read the whole story...

  • Google's 'Get Your Business Online' For FreeUnderstanding Google Maps & Local Search

    Google has transferred a bunch of Web site domains into the company's name in preparation for the worldwide rollout of the "Get Your Business Online" free initiative. Mike Blumenthal tells us Google initially offered a similar program to small and mid-size businesses in the United Kingdom in February 2010, before rolling out the program in the United States. The goal is to give SMBs an easy way to create a Web presence.Read the whole story...

  • How To Use Multiple Analytics ToolsSEOBook

    Multiple tools provide more than one perspective. That's obvious. But Aaron Wall tells us why it's important to use at least two when optimizing Web sites and campaigns. For starters, he explains, most Web analytics tools either support real-time tracking or granular historical data, but few offer both for a reasonable cost. Wall provides a long list of options, with highlights on each.Read the whole story...

  • Google Settles Pharma InvestigationClickZ

    Google paid $500 million to the U.S. Department of Justice after unknowingly selling ads to Canadian pharmacies that illegally sent drugs into the U.S., according to Kate Kaye. She outlines the investigation, which has "scandalous roots" in Mexico, that dates back to 2009. It turns out that investigators also found that as early as 2003, Google assisted some involved pharmacy advertisers to place and optimize AdWords ads and landing pages.Read the whole story...