Friday, August 26, 2011
  • Laurie Sullivan, August 26, 2011, 12:48 PM
  • Google Reveals Search SecretsInside Search

    Google gives us insight into the details of Google search and the method behind its algorithms. A short video provides a glimpse inside search and what goes into the changes and improvements made to the search engine, from creative ideas to scientific testing.Read the whole story...

  • Social Vs. Search: Cocktail Party BreakdownActionable Insights

    Ever wonder who drinks what at a cocktail party and why? Jeff MacGurn compares beverage preferences of social media folks to those of search engine marketers after attending the latest MediaPost Social Media Insiders Summit. In a humorous tone, MacGurn tells us he observed that nearly half -- or 45% -- of search marketers preferred beer, compared with 38% of social marketers who like to guzzle the brew. "These socialites also have a slightly higher preference for premium beers than search marketers," he writes. In the post, MacGurn also analyzes the drinking habits of those who enjoy cocktails and wine.Read the whole story...

  • How To Take Back Brand OwnershipClickZ

    What should a marketer do if a competitor's paid-search ad publishes with your brand's trademark or serves up based on branded keywords? In several steps, Lisa Raehsler explains how to take back a brand after finding the trademark connected to another company's paid-search ad campaign. Among the suggestions: brand owners should always bid on their own trademarks so the company shows up in search queries to reinforce brand leadership.Read the whole story...

  • The Forgotten 'About Us' PageClickZ

    The sometimes forgotten "About Us" page offers brands a way to connect with consumers on a humanizing level. If brands want consumers to like them or even "Like" they should fill the page with interesting tidbits about the company. Bryan Eisenberg explains that the worst crime is having no page at all -- or, better yet, a page that is totally blank. He points to the new Huffington Post "About Us" page, post-AOL acquisition, to provide an example. Then he outlines five traits for a successful page that can change consumer perception.Read the whole story...