• Laurie Sullivan, Aug 29, 2011, 1:39 PM
  • Tying Inventory To FeedsSearch Engine Watch

    Retailers gearing up for the holiday season likely have begun paying attention to products on the list of items to market. As new products arrive at warehouses and stores, Dave Ragals reminds marketers to tie keywords to inventory feeds so that when an item sells out, the keyword and bids in AdWords and adCenter are paused. Ragals provides tips on optimizing for revenue per click as well as how to monitor inventory changes to anticipate fluctuations on conversion rates and leverage price reductions in creative pieces.Read the whole story...

  • Google Maps Hears YouGoogle Lat Long Blog

    Google Maps offers voice search, making it easier to find hard-to-spell places or get directions without typing when driving. Using a plugin, the tool also enables searchers to see the world through Earth by speaking the destination. Jed Burgess provides tips for using the tool, and tells us it is available for google.com, Android and iPhone.Read the whole story...

  • Groupon Down, Living Social UpExperian Hitwise

    Search marketers that are thinking about tying campaigns into daily deal coupon specials may want to take a look at the most recent numbers from Experian Hitwise. While the stats do not include mobile or application-specific traffic, the analyst firm numbers suggest that this summer, Groupon traffic fell nearly 50% since its peak in the second week of June 2011, compared with Living Social's 27% climb, according to Bill Tancer. He tells us about the overall traffic to daily deal sites and explains the results.Read the whole story...

  • Don't Disregard Small SEM GainsKISSmetrics

    Big things come in small packages -- even when it comes to conversions. Sometimes incremental gains are better than a big bang. Just ask Danny Iny, who explains just how beneficial small, incremental gains can be. Iny starts by defining macro and micro conversions, outlines the differences, and reminds us that every step a consumer takes across a brand's Web site before closing the browser window or jumping to another site should be considered a positive move.Read the whole story...