• Laurie Sullivan, Aug 30, 2011, 2:01 PM
  • Funneling Google AnalyticsSearch Engine Watch

    Analyzing metrics on a Web site means determining the channels that contribute to conversions. Thom Craver tells us that Google Analytics now allows marketers to identify when multiple channels contribute to a specific goal. The tool, Multi-Channel Funnels, allows marketers to identify campaigns, sources, or channels that contributed to a visitor's "multi-visit" conversion. He tells us how the tool works, and the potential outcomes that marketers can expect.Read the whole story...

  • A Sessionization AlgorithmOccam's Razor

    Avinash Kaushik tells us about the recent algorithm change in Google Analytics. One small change in the system caused a few other smaller changes in other parts of the system, and some people "freaked out." While the video included in the post explains the changes, one part not detailed in the clip centers on a bug that impacted user data. The bug temporarily made it seem that the impact was crazy because of the sessionization change. Google engineers identified the bug and fixed the data. Let's move on.Read the whole story...

  • What The Heck Is RegEx?SEOmozBlog

    Rob Millard tells us Regular Expressions, or abbreviated RegEx, is not as complicated as it first appears. He explains the concept, touches on its many uses, and defines a long list of related characters and metacharacters including groupings, anchors, and shorthand. For example, he writes, when trying to match all URLs within a specific directory of a site, use ^products/.Read the whole story...