Wednesday, August 31, 2011
  • Laurie Sullivan, August 31, 2011, 2:48 PM
  • Give Me A Search And Social NudgeClickZ

    With roots in search engine optimization, Liana Evans explains the importance of integrating SEO and social media. She tells us the key to understanding search optimization in social media resides in remembering that social media communities are not search engines, and people search differently than they converse. Evans explains why these are important, how to put the ideas to use, and what a marketer can gain from the experience.Read the whole story...

  • How To Create Perfect Landing PagesClickZ

    Landing pages are just as important as paid-search ads. Brian Massey wants to remind marketers the page is not part of the company's Web site, but rather a stand-alone page waiting to convert the visitor into a buyer. With this in mind, he serves up advice -- including don't use the Web site page template to design the content, and only ask site visitors to provide necessary information. A series of screenshots and tutorials take us through the process of creating what Massey calls the perfect page.Read the whole story...

  • Stepping Through Multichannel FunnelsSEOmozBlog

    Here is another view as well as detailed instructions for creating non-branded custom segmentation in Google Analytics' multichannel funnels section. The tutorial and screenshots show how the guys at Slingshot created custom segmentation and compared them to show differences between non-branded, organic, and first interaction; all non-branded organic interactions; and all conversions.Read the whole story...

  • Sharing In ModerationKISSmetrics

    Some consumers who walk into a disheveled store may become overwhelmed and walk out without making a purchase because the disorganization becomes too much to deal with. Too many choices online or in a physical store can cause the same response. Joseph Putnam had that experience in a Santa Monica, Calif. ice cream shop. So he put together a study, related it to sharing content online, and served up the results in a post that provides several solutions.Read the whole story...