• Laurie Sullivan, Sep 20, 2011, 12:00 PM
  • Changes To Paid SearchRimm-Kaufman Group

    Joy Barberio provides a list of changes to paid search that have been made since earlier this year. She explains each of the improvements and provides screen shots making it easier to visualize the change. Google, for example, pulled text from the landing page into the paid-search ad copy. The feature makes it more important for marketers to be concise and optimize copy on each page.

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  • SEO Penalties ExplainedBill Hartzer

    In a play on the game of football, Bill Hartzer explains the penalties of search engine optimization and what to do if Google calls foul. Hartzer takes us through the top two basic penalties to consider: Algorithmic and Manual. Marketers will consider most of what he runs through to be common sense, but the insight provides a good refresher for those who need a reminder of the processes.Read the whole story...

  • Steps to Complete One-Day Web Site AuditSearch Engine Watch

    Eric Enge creates a condensed, seven-step SEO audit to-do list for those who need to complete the process in one day. Identify strategic issues and identify problems, rather than fixing them. THe list includes each step as well as suggestions for tools to use during each, and screen shots illustrating the process.Read the whole story...

  • Optimizing Without SEOSearch Engine Guide

    Avoid optimizing SEO campaigns in a vacuum of search engine algorithms, social media and on-page optimization strategies, and consider a more fundamental approach to begin. Stoney deGeyter provides seven steps to keep in mind that should materialize into successful SEO campaigns. For example, rather than focus on limitations, start with strengths and find people who can compensate for weaknesses.Read the whole story...