Wednesday, September 21, 2011
  • Laurie Sullivan, September 21, 2011, 2:19 PM
  • How Yahoo's 'Search Success Metrics' WorksSEO by the Sea

    How does a search engine measure the quality of search results? Bill Slawski tells us about a Yahoo patent, describing a machine learning approach to determining the effectiveness of different successful search queries metrics. He points to the inventor's LinkedIn profile to analyze the patent, and compares his experience with the approach taken in the "search success metrics" patent.Read the whole story...

  • That #&%$ Negative Review CommentAmerican Express Open Forum

    While most comments on review sites appear to be constructive, Neil Patel tells us how to handle negative comments and those that seem a little farfetched. He calls them "additional problems to accentuate" a point. Or what about those from a competitor who claims to be a customer? Patel provides a list of tips to keep in mind, such as "no customer is your enemy," and always "offer to right the wrong."Read the whole story...

  • Google +1 Comes To AdsGoogle AdSense

    Next month, Google will bring the +1 button to AdSense and display ads in the Google ad network. One click will give consumers the ability to recommend an ad, making it appear to their social connections similar to the way articles appear in search results. The button will begin to appear on AdSense for content and AdSense for mobile content display ad formats such as image, animated gif, and Flash ads. Google has also made an opt-out button available.Read the whole story...