• Laurie Sullivan, Sep 22, 2011, 11:15 AM
  • How SEO Proactive, Persistence, Perseverance, and Patience WorkSearch Engine Watch

    Guillaume Bouchard lists the four Ps of search engine optimization. In addition to listing proactive, persistence, perseverance, and patience, he provides actionable tips for each. For example, he explains that being proactive becomes fundamentally essential because of the lag in time between doing the work and seeing the results. Similar to most accomplishments in life and work, we must plan ahead, prepare for uncertainty, and factor in the long-term effects for each activity.Read the whole story...

  • How To Clarify Rather Than Persuade To Increase Sales KISSmetrics

    Rather than trying to manipulate prospective buyers, Bnonn Tennant provides four key elements to marketing without the hard sell. He suggests leaving behind the "persuasive" techniques and removing the "pompous" talk, exchanging them for "plain English" and earning trust to connect better with consumers. Tennant takes us through a strategy that he believes improves clarity in ad copy, provides information to help consumers make educated decisions, and points more toward the concept of recommendation from friends rather than hype from strangers.Read the whole story...

  • Improving Rank Through Top Of Page BidsPPC Hero

    Marketers using AdWords may want to explore the feature Top of Page Estimate, which now can become a column in the dashboard. Top of Page, along with First Page Bid Estimate, provide insight into opportunities to optimization campaigns. Just as important, it can tell marketers how AdWords calculates these estimates and offer alternatives other than continually raising bids, explains Jessica Cates. She takes us through each strategy and serves up tips on improving rankings.Read the whole story...