• Laurie Sullivan, Sep 23, 2011, 11:28 AM
  • Mobile Mania InfographicsKISSmetrics

    Mobile devices have become a staple in daily living for many folks, making it more important for businesses to optimize Web sites for mobile searches. In fact, one in four users expect to access the Web from their mobile device daily. Optimizing sites can generate more traffic, boost customer engagement with brands, and increase sales both online and in physical stores.Read the whole story...

  • Paid Search: Valuable TipsPPC Hero

    Bethany Bey shares three valuable paid-search metrics based on two questions. No. 1: If you could only check three metrics in your PPC account, which three metrics would you choose? No. 2: What PPC metric do you think is bogus, overrated or a waste of time? The questions, asked by WordStream folks during a visit to a Hanapin office, prompted several responses from the search marketing firms' experts. In addition to Bey, Jessica and Dave share their thoughts.Read the whole story...

  • Bing Button Takes ActionBing Search

    Microsoft Bing launched an Action Button that allows searchers to search across seven categories such as airlines, delivery couriers, restaurants, banks, rental cars, software downloads and hotels. These buttons take searchers directly to pages to complete a task. Based on how people search, Bing's algorithms determine top actions and corresponding links in the site for a given category, according to Deepak Vijaywargi, who provides a few examples.Read the whole story...

  • How To Make Over Paid-Search AdsClickZ

    For marketers with a few too many older ads in page search platforms sitting dormant, Lisa Raehsler shares some best practices to make over those stale and outdated ad campaigns. Among a series of changes, she suggests adding a product benefit, such as 10% off, and an updated call to action to give the old ad new life.Read the whole story...