• Laurie Sullivan, Sep 27, 2011, 1:12 PM
  • Link Building: A Guide To Relevant ResultsSearch Engine Watch

    Nichola Stott provides a simple guide to what makes a good link. She explains how a good link should have the potential to deliver relevant visitors to the site through relevant audiences. Among the important points, Stott suggests the links should connect with "thematically similar content" to provide relevant traffic to the Web site, either national or local.

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  • A Review Of SEO Monitoring ToolsSEOmozBlog

    Sometimes gaining access and analyzing Web traffic information is not easy. Benjamin Estes provides insights on services and monitoring tools for organic traffic data. The tools include StatsMix, Geckoboard, and GinzaMetrics. He provides tips on the features, and a brief description of the pros and cons. For example, he tells us that Geckoboard offers the ability to customize the dashboard and a "cool" built-in widget. But it's not SEO-monitoring friendly, and needs a custom API for the user to explore the tool's full potential.Read the whole story...

  • Happy Birthday GoogleSearch Engine Journal

    Google celebrates its 13th birthday today. Larry Page and Sergey Brin began working on the BackRub search engine in January 1996, and registered the domain name "Google" in 1997. Incorporation followed on Sept. 7 1998, but the duo decided to celebrate the company's birthday on the date -- Sept. 27 -- they announced the number of pages the engine indexed. David Angotti gives us a rundown of the dates, along with links to supporting posts.Read the whole story...

  • Differences Between Google, Microsoft Display NetworksPPC Hero

    For search marketers wanting to branch out into display advertising, Abby compares Google's display network with Microsoft's to distinguish the similarities and the differences. Skip to the fourth paragraph. That's where she provides tips on how to decide it's time to advertise on a display network -- and tells us about each display network, partnerships formed with the respective companies, Google and Microsoft (Bing), to serve up the ads, and goals.Read the whole story...