• Laurie Sullivan, Sep 28, 2011, 3:32 PM
  • Facebook Changes ExplainedThe Search Agents

    Recent changes to Facebook announced at f8 are heading Facebook's strategy future away from Google+, according to Heather Sundell, who unravels and explains the changes to Facebook announced at f8. As a result of the Facebook team finally listening to member requests for privacy, sharing and usability, the changes are nothing short of major, she writes. Instead of telling your friends what you're doing or thinking, members can literally show them.Read the whole story...

  • What's The SEO Impact Of Page Auditing?Search Engine Watch

    Miranda Miller points to Conductor's Part II release of its Unoptimized SEO series, How SEOs are Missing out on Natural Search Traffic by Neglecting On-Page Auditing. The study examines SEO professionals' on-page auditing behavior and their attitudes toward SEO technology. Findings range from the amount of mismatches between auditing frequency and the rate of Web page changes that leave opportunities behind to the percent of auditing that marketers must still do manually when using semi-automated software.Read the whole story...

  • How To Use Google Analytics Custom Segments, ReportsClickZ

    In this video, Brian Massey talks about slicing up visitor segments to understand buying habits based on two predictive metrics, such as average time on site and average pages per visit. The metrics are used to define visitor engagement and to better understand personalities. The insight provides tips on using custom segments and reports in Google Analytics.Read the whole story...

  • Sharing Social Proof 101KISSmetrics

    For those living under a rock, social proof in search results or on blogs shows up in the form of Likes, +1s, Fans, Followers, tweets, and recommendations. Here's a list, and tips on how marketers demonstrate "social clout" through tools, apps, widgets, buttons, and platforms. A few alternatives are offered in the form of Diggs and AddThis.Read the whole story...