• Laurie Sullivan, Sep 30, 2011, 2:06 PM
  • How To Socialize ThoughtsSearch Engine Guide

    Stoney deGeyter might be onto something, but making messages short and sweet isn't new. Sound bites have become an essential tool for those wanting to make a point in the shortest amount of time, but the strategy dates back to pre-Twitter days. The social network and text messaging made the strategy popular and essential to accommodate shorter attention spans. How does it work? deGeyter tells us.Read the whole story...

  • Google Zeitgeist: Nothing's ImpossibleYouTube

    This week, Google held its Zeitgeist conference supporting the meeting of minds. In a series of videos, Google highlights sessions from the conference. The speakers include Ray Kurzweil, Deepak Chopra, and Mark Cuban. For example, Chopra -- who has training as a physician in neuroscience -- spoke about the future of well being.Read the whole story...

  • The 10-Second Landing Page TestPPC Hero

    Chris McGee serves up tips for five landing page goals on ecommerce sites by using the tool Doppelpager, which allows marketers to copy and change existing landing pages to better support paid-search campaigns. He tells us in the video that marketers have less than 10 seconds to gain the interest of site visitors who come to the page looking for answers to questions, such as "do you have the product I need." Failing to convey the answer to that question through relevant content on the landing page could cost brands that customer for life.Read the whole story...