Monday, October 3, 2011
  • Laurie Sullivan, October 3, 2011, 12:54 PM
  • Google Panda Update Strikes AgainWebProNews

    With Google's recent update to Panda, Chris Crum directs us to Dani Horowitz from Daniweb, who noticed a "big" traffic drop before WebProNews could confirm it with Google. He's not the only one. SearchMetrics compiled a new list of Panda winners and losers resulting from the latest update. While consumeraffairs.com tops the long list, savings.com, entrepreneur.com, and thenextweb.com follow.Read the whole story...

  • SEO's Psychological SideCoconut Headphones

    Ted Ives looks at SEO through a psychological perspective by describing a book -- Ending the Management Illusion -- that focuses on forecasts, which he believes remain a critical part of the SEO process. What is the potential for a Web site, and what efforts contribute to and constitute a reasonable amount of time spent on SEO? With the author's permission, he has reproduced a table in the book that illustrates behavioral bias, with an additional column that suggests how these biases are relevant to search.Read the whole story...

  • Position Data For Paid SearchRimm Kaufman Group

    Google added an "ad position parameter" to ValueTrack capabilities a little more than a month ago, which enables marketers to see specific position of all ad clicks. Mark Ballard's initial review focused on how click volume varies by position for specific keywords. For the test, Ballard explains the method and the findings. For starters, his team looked at four weeks of sample click and conversion data restricted to ads appearing on Google.com and keywords that did not include client brand names. The results may surprise marketers.Read the whole story...