Tuesday, October 4, 2011
  • Laurie Sullivan, October 4, 2011, 12:02 PM
  • Google Buys More IBM PatentsSEO by the Sea

    Bill Slawski tells us about more patents that Google acquired from IBM in September. The list includes one filed in 1996 that uses an API and a java applet. Others include file archiving approaches, distributed database information systems, encryption, user authentication, and managing configurations of computer systems, according to Slawski. He outlines most of them in the post, along with an abstract description.Read the whole story...

  • The Sitelinks PitfallsSearch Engine Watch

    Melissa Mackey serves up nine "not-so-great" features about Google AdWords Sitelinks. For example, marketers using free AdWords conversion tracking can forget about seeing conversion data for sitelinks. These marketers will need to track conversions via Web analytics software. Also, there is no click-data for individual URLs. The insights are intended to inform and prepare marketers that want to use the tool.Read the whole story...

  • Laying Out The Landing PageClickZ

    Landing page organization could become one of the most important tasks to turn site visitors into long-term, loyal consumers. It's the first page that many people see, and making a good impression becomes critical. Among the tips, Tim Ash tells marketers to keep important information above the fold, avoid stop signs and animation, connect with color, and choose images that support visitor tasks.Read the whole story...

  • How To Analyze MobileKISSmetrics

    Parks Associates estimates the number of smartphone users will reach 1 billion by 2014, according to Tope Abayomi. He provides three mobile data categories that marketers may want to use, methods on how to capture and analyze each one, and examples of user behavior and mobile event tracking to get started.Read the whole story...