• Laurie Sullivan, Oct 5, 2011, 3:10 PM
  • How SEO And Behavioral Targeting Work TogetherClickZ

    Andrea Fishman serves up critical tips to make sure tight and effective connections remain between SEO and behavioral marketing campaigns. She tells us about syncing SEO keywords with user segments, and catering messages to users. Don't get lost in custom landing pages or microsites that are completely separate from the main architecture of the company's Web site, she writes. Fishman offers alternatives and advice to maximize budgets and time.Read the whole story...

  • Microsoft Xbox Live Taps BingCNet

    Microsoft Wednesday said nearly 40 TV and entertainment providers, including AT&T, BBC, Comcast, HBO, Rogers, Telefónica, Televisa and Verizon will roll out entertainment services to Xbox LIVE this holiday, in more than 20 countries. The integration of new features and providers with Kinect and Xbox Live furthers Microsoft's vision to make the box an entertainment center, rather than a game console. Voice search with Bing on Xbox also allow users to search across branded services to play selected programming without a handheld device.Read the whole story...

  • How To Use Google Analytics SEO ReportsSEOmozBlog

    A set of reports called Search Engine Optimization announced by Google this week can be found in the new interface under the Traffic Sources section. Cyrus Shepard explains that the setup requires a Google Webmaster account, and that the data sharing seems almost instant. He takes us through query and landing pages to provide insight on how the metrics work. Graphs accompany his descriptions to provide marketers with a more detailed explanation.Read the whole story...

  • Google Buys More PatentsSEO by the Sea

    In a strange turn of events, Bill Slawski tells us that Google acquired patents from iLOR, the company initially used to sue Google. The patent describes a Method for Adding a User Selectable Function to a Hyperlink. Aside from detailing the patent, Slawski suggests how Google might use it today and notes that the patent changed hands on Aug. 31, recorded by the USTPO on Sept. 3.Read the whole story...