• Laurie Sullivan, Oct 6, 2011, 1:59 PM
  • Tribute To Steve JobsBloomberg BusinessWeek

    Steve Jobs leaves behind a legacy of technical and cultural contributions to the world, as well as family and friends. All will need to learn how to go on without him. Jim Aley gives us insight into the man who had such an incredible impact on society. For example, Aley writes, "Jobs was born Feb. 24, 1955, in San Francisco to a pair of unwed graduate students, Joanne Carole Schieble and a Syrian immigrant named Abdulfattah Jandali. They put him up for adoption when he was an infant, and he was taken in by Clara and Paul Jobs, who raised ...Read the whole story...

  • Branding Opportunities in Top Level DomainsClickZ

    Tim Callan believes in making small investments for potential gains. He tells SEO marketers how to find branding opportunities in top level domains, and highlights SEO potentials. He explains how the domains can increase search-term density, create better positioning, build in-link value on critical search terms, and generate more clicks in any given position.Read the whole story...

  • Finding Incremental Traffic Through Eye TrackingSEOmozBlog

    During the holiday season it's all about finding incremental traffic opportunities leading consumers to brand Web sites. Peter Meyers serves up six recommendations to help bring in additional sales. He takes us through an eye-tracking study with Mirametrix to support the suggestions, picking five diverse Google search engine result pages to make the point. Adding a touch of humor, Meyers tells us these picks are about pizza -- because he's from Chicago and apparently was hungry when making the list. The test analyzes heat maps, expanded sitelinks, and video thumbnails.Read the whole story...

  • Bolstering Paid-Search Holiday TrafficRimm Kaufman Group

    Adrienne Raynor gives us six ways to boost paid-search traffic this holiday season. She looks at product listing ads, table segmentation, mobile, contextual targeting, and match types. Raynor tells us that retailers with solid paid-search campaigns program may have a goal in mind, but it "doesn't mean everyone isn't secretly hoping to blow past their projections." The tips aim to help marketers find incremental traffic opportunities.Read the whole story...